PsychStreet

The problem

Psychology writing online is either academic and unreadable or reduced to clickbait. PsychStreet wanted a third thing: short, honest pieces about everyday moments that a reader could finish on a phone in a few minutes and come back to the next day.

Constraints

• ·Reading on a phone, often in short windows — the layout had to respect a thumb and a minute.
• ·A small editorial team publishing on a steady cadence, so the content model had to be simple to run.
• ·Install without an app store, and keep working when the connection drops.

The approach, in order

1. /01

   Started from the reading experience: type scale, measure, and spacing were set before any component existed.

2. /02

   Modelled content as short pieces with a consistent shape, so every article renders well without per-article design.

3. /03

   Shipped as a progressive web app — installable to the home screen, cached for offline reading, no store approval cycle.

4. /04

   Kept the interface out of the way: navigation and chrome recede so the writing carries the page.

What it does now

An always-on publication people actually return to.